About the service
I set up web analytics and goal tracking so that the owner of a site can answer three plain questions: where visitors actually come from, what they do on the way to an order, and at which step they quietly disappear. The work starts with a conversation about the business rather than with code. Together we decide which actions on the site are genuinely useful — a submitted request, a call started from a mobile page, a checkout carried through to the end, a downloaded price list — and only those become goals. Everything else stays as background numbers that nobody is obliged to read.
After that comes a plan of events with a naming scheme that will still be readable in a year, markup of forms, buttons and payment steps, a link-up with advertising accounts so that spend and results sit in one table, and tracking of calls and requests arriving from different sources. Once data starts flowing I compare it with the orders in your accounting system, record by record, until the numbers agree closely enough to be trusted. Then I build the reports you will actually open — by source and by funnel stage — walk you through reading them on your own, and hand over a written description of every event.
Three things I say out loud before we start. Analytics is installed together with a visitor notice and with consent for data processing wherever consent is required. Personal data is never passed into analytics: no email addresses, no phone numbers, no order identifiers that carry contact details. And a gap of a few percent between analytics and your accounting system is normal — it comes from ad blockers and browser restrictions, not from a mistake in the setup.
What the work includes:
— a review of the site and a list of actions worth counting as goals;
— an event plan with a naming convention and a short written standard;
— markup of forms, buttons, calls and payment steps;
— a link-up with advertising accounts so spend and results are read together;
— tracking of requests and calls separated by source;
— source and funnel reports, plus reconciliation with your order records;
— a live session on reading the reports and a handover document describing every event.
After that comes a plan of events with a naming scheme that will still be readable in a year, markup of forms, buttons and payment steps, a link-up with advertising accounts so that spend and results sit in one table, and tracking of calls and requests arriving from different sources. Once data starts flowing I compare it with the orders in your accounting system, record by record, until the numbers agree closely enough to be trusted. Then I build the reports you will actually open — by source and by funnel stage — walk you through reading them on your own, and hand over a written description of every event.
Three things I say out loud before we start. Analytics is installed together with a visitor notice and with consent for data processing wherever consent is required. Personal data is never passed into analytics: no email addresses, no phone numbers, no order identifiers that carry contact details. And a gap of a few percent between analytics and your accounting system is normal — it comes from ad blockers and browser restrictions, not from a mistake in the setup.
What the work includes:
— a review of the site and a list of actions worth counting as goals;
— an event plan with a naming convention and a short written standard;
— markup of forms, buttons, calls and payment steps;
— a link-up with advertising accounts so spend and results are read together;
— tracking of requests and calls separated by source;
— source and funnel reports, plus reconciliation with your order records;
— a live session on reading the reports and a handover document describing every event.
