Ad campaign audit and cost-per-lead reduction

I will audit your advertising campaigns and work to bring down the cost per lead without losing the volume that matters to you. I begin by looking at where your money actually goes: which campaigns, audiences and keywords bring qualified requests, which quietly drain the budget, and where the tracking itself is misleading you. Before touching a single bid, I make sure the numbers we rely on are honest, because optimizing on broken data only moves the problem around.

From that picture I build a short list of concrete hypotheses ranked by expected impact, and I explain the reasoning behind each one so you are never asked to trust a black box. Then I make the changes: tightening targeting, cutting wasted spend, reworking weak ads and landing mismatches, and restructuring what stands in the way of a lower cost per lead. I move deliberately, one lever at a time where it matters, so we can see what each change did rather than guess.

At the end you get a clear report: what I found, what I changed, what it cost before and after, and what I recommend next. What is included: a full audit of accounts and tracking, a prioritized list of hypotheses, hands-on optimization of campaigns, and a final report with concrete next steps you can act on with or without me.