Diana

I translate any texts from/to English, Armenian, Russian.
I believe that a translator who is engaged in advertising translation should be not only the highest professional, but also well know the mentality of social groups and social strata, the peculiarities of the slang of these groups, understand the technology of creating advertising and be able to translate so that the vocabulary of translation is associated with such concepts as “best”, “best”, “your choice”, etc.
The nature of the translation of the text depends on its focus on a specific audience: adolescents, business people, children, young women, etc. So, according to the conducted research, advertising, focused on people of retirement age, is focused mainly on medicines, items suitable for suburban farming, cheap food. Accordingly, the translation of such advertising aimed at elderly people should not contain too emotional and intrusive words and expressions. “If the audience for which the text of the advertised product is intended is diverse, then translators use only common vocabulary, understandable to each native speaker and widely used in everyday communication. If the target audience is homogeneous, then translators do not use words that have certain restrictions in use in the advertising text. They carefully select the words included in the advertising text for their stylistic correspondence to the chosen topic, product and audience. In the same case, when the advertising campaign is aimed at a narrow homogeneous audience with its own social or professional metalanguage, the use of jargon and professionalism is not only not prohibited, but also welcome.”