Project description
Around these cards we need real fundraising tools. Over the course of a year we conduct several campaigns and targeted collections and want to plan each one: set a goal, attach a landing page and online donation form to it, track progress against the goal in real time. Donations should work both as one-time contributions and as regular monthly charges, with proper credit card processing and automatic recording of each transaction in the donor's history. For each completed donation, a receipt or thank you confirmation should be generated that can be sent by mail, and recurring donors should be able to change or cancel their payment themselves without contacting us. We also need segmentation that we can actually use: lapsed donors, major donors, first-time supporters, tied to a specific campaign, so we can send the right message to the right group.
Finally, we need reporting that answers the questions our board asks. How much was collected for each campaign and over a period, average and recurring donation size, donor retention and churn metrics, as well as a clean export that we can hand to our accountant at year-end. The system should be simple enough that non-technical employees and volunteers use it daily, respect donor privacy and consent and give us a reliable single source of truth instead of the current chaos of spreadsheets.
What matters most to us:
— unified donor card with complete contribution history and notes;
— campaigns and targeted collections with goals and live progress tracking;
— online donations, one-time and recurring, with automatic receipts;
— segmentation and reports that the whole team can rely on.