Scripts for short videos and presentations

I write scripts for short videos and presentations — the kind people watch on a phone and rarely finish. The work starts with questions rather than words: who will see this, where and in what mood, what they must understand in the first seconds, and what they should do afterwards. The answers decide the format — an explainer, a product walkthrough, a customer testimonial or a short how-to — and each of those has its own logic, its own rhythm and its own honest length.

Then comes the structure, with a hook that earns those first seconds, and lines written in plain spoken language. They are meant to be read aloud, not scanned, so long clauses and office-speak go out early. Alongside the lines I leave notes for filming and editing: what is in frame, where the shot tightens, where a caption belongs, where a pause does more than a sentence. Timing is marked second by second, so nobody discovers on set that there is a minute of text and forty seconds of room for it.

A few limits, stated up front. I will not put promises into a script that the product does not keep — that brings refunds and lost trust, not sales. I do not write comparisons with competitors by name. And in a testimonial script I never invent words for a real customer: I take their own thoughts and put them into a readable form, nothing more. The closing call to action comes in several variants so you can pick one by audience, a single script is adapted for different platforms, and after the first shoot I revise it against what actually happened.

— breakdown of the task and the audience, and a format chosen to match;
— structure with a hook in the opening seconds;
— lines in spoken language, written to be read aloud;
— notes for filming and editing, timing marked second by second;
— several variants of the closing call to action;
— one script adapted for different platforms and lengths;
— revisions after the first shoot, based on what the camera showed.