About the service
I write the letters that carry an email programme: the welcome chain a new subscriber reads through the first two weeks, the announcement that opens a launch, the quiet reminder about a cart someone left behind, and the win-back note for people who stopped opening months ago. Work starts with the audience and the occasion, never with a blank template. Who is on this list, how did they get there, what were they promised at the moment they subscribed, and what should happen after the letter is read? Until those four answers exist on paper, every subject line is a guess, and a guess sent to twenty thousand inboxes is expensive.
Each letter is built as a single path: subject, preheader, first screen, one idea, one button. I write the subject and the preheader to earn the open honestly, so they name what is actually inside; a line that oversells buys one open and costs every open after it. The body is laid out for a phone before a desktop, because that is where most of it will be read: short paragraphs, a button wide enough for a thumb, headings that survive a narrow screen, and no wall of grey text that a reader scrolls past without a single stop. A chain is planned as a whole, so letter three can rely on what letter one already said instead of repeating it.
Before I hand anything over I read the full sequence aloud, check it against the words and tricks that push mail into spam folders, and prepare two or three alternative subjects and opening lines so you can test them on part of the list before the full send. You get clean text, ready to paste into whatever sending tool you already use, with notes on timing and on who should receive each letter.
Please note: letters go only to people who subscribed themselves, and every one of them carries a working unsubscribe link. I do not write fake deadlines, fake counters or promises of income. The result of a campaign depends on your list and your offer, so I do not promise any particular open rate.
— analysis of the audience and the occasion before a word is written;
— letter structure from subject and preheader down to the button;
— a welcome chain that introduces you to new subscribers;
— an announcement for a new product or a new season;
— a reminder about an abandoned cart, written without pressure;
— a win-back letter for subscribers who have gone silent;
— subject and preheader that earn the open without a bait;
— layout adapted to a small screen;
— proofreading and a spam-word check;
— two or three variants prepared for a test on part of the list.
Each letter is built as a single path: subject, preheader, first screen, one idea, one button. I write the subject and the preheader to earn the open honestly, so they name what is actually inside; a line that oversells buys one open and costs every open after it. The body is laid out for a phone before a desktop, because that is where most of it will be read: short paragraphs, a button wide enough for a thumb, headings that survive a narrow screen, and no wall of grey text that a reader scrolls past without a single stop. A chain is planned as a whole, so letter three can rely on what letter one already said instead of repeating it.
Before I hand anything over I read the full sequence aloud, check it against the words and tricks that push mail into spam folders, and prepare two or three alternative subjects and opening lines so you can test them on part of the list before the full send. You get clean text, ready to paste into whatever sending tool you already use, with notes on timing and on who should receive each letter.
Please note: letters go only to people who subscribed themselves, and every one of them carries a working unsubscribe link. I do not write fake deadlines, fake counters or promises of income. The result of a campaign depends on your list and your offer, so I do not promise any particular open rate.
— analysis of the audience and the occasion before a word is written;
— letter structure from subject and preheader down to the button;
— a welcome chain that introduces you to new subscribers;
— an announcement for a new product or a new season;
— a reminder about an abandoned cart, written without pressure;
— a win-back letter for subscribers who have gone silent;
— subject and preheader that earn the open without a bait;
— layout adapted to a small screen;
— proofreading and a spam-word check;
— two or three variants prepared for a test on part of the list.
