I will develop a complete menu design for a restaurant or cafe

I specialize in menu design for restaurants, cafes and coffee shops, and I know that a menu is not just a list of dishes with prices, but a tool that either helps guests make a quick choice and order more, or confuses them. Before starting work, I understand the concept of the establishment: the cuisine, price segment, atmosphere of the hall — because the design for a cozy cafe and for a steakhouse is built on different principles.

I think through the structure of sections so that the guest's gaze naturally moves toward the positions that are profitable for the establishment to sell, and so that the menu can be read in seconds even in a busy hall. The work includes both versions — printed, prepared for printing with bleed allowances and paper recommendations, and a QR version, adapted for a phone screen so guests can browse the menu without a paper copy that has passed through dozens of hands.

I separately work with photos of dishes — I select frames that match the character of the cuisine or retouch the photos sent, and I coordinate the fonts and color palette with the interior of the hall so that the menu looks like part of the overall style of the establishment.

What is included in the work:
— concept and section structure for the cuisine and interior
— layout for printing with bleeds and paper recommendations
— QR version of the menu for smartphones
— selection or retouching of dish photos
— source files for subsequent price updates