About the service
I'm a UX researcher and I help product teams stop guessing and start understanding why real users trip over their interfaces. My work isn't about picking colors and drawing screens: it's about how actual people think, where they freeze in doubt, what they misunderstand, and which steps quietly kill your conversions and spawn support tickets. Over years of practice I've run research on web apps, marketplaces, dashboards and mobile flows, and every project follows the same discipline: ask the right questions, gather honest data and turn it into solutions your team can actually implement.
Depending on your goals I combine different methods. Moderated and unmoderated usability testing shows where users get stuck on your most important tasks. Heuristic and expert audits give you a quick structured picture of friction before you invest in recruiting participants. In-depth interviews reveal motivations, mental models and unarticulated needs that analytics alone never explain. A customer journey map ties it all together and scattered pain points become a clear story — from first touch to task completion. I recruit and screen participants, write test guides and scenarios, run sessions and analyze results without steering anyone toward a convenient answer.
You don't get a raw pile of notes. I deliver a clear report rating problem severity, illustrative clips or quotes from sessions and a prioritized list of recommendations tied to real business impact so designers and product managers know exactly what to fix first and why. I'm comfortable working alongside your design and engineering teams, adapting to your tools and presenting results to stakeholders you need to convince. If you need research that changes decisions, not just decorates a slide, let's talk about the challenge.
— Moderated and unmoderated usability testing
— Heuristic and expert UX audit
— In-depth user and stakeholder interviews
— Building customer journey maps (CJM)
— Participant recruiting, screening and research design
— Report with prioritized, actionable recommendations
Depending on your goals I combine different methods. Moderated and unmoderated usability testing shows where users get stuck on your most important tasks. Heuristic and expert audits give you a quick structured picture of friction before you invest in recruiting participants. In-depth interviews reveal motivations, mental models and unarticulated needs that analytics alone never explain. A customer journey map ties it all together and scattered pain points become a clear story — from first touch to task completion. I recruit and screen participants, write test guides and scenarios, run sessions and analyze results without steering anyone toward a convenient answer.
You don't get a raw pile of notes. I deliver a clear report rating problem severity, illustrative clips or quotes from sessions and a prioritized list of recommendations tied to real business impact so designers and product managers know exactly what to fix first and why. I'm comfortable working alongside your design and engineering teams, adapting to your tools and presenting results to stakeholders you need to convince. If you need research that changes decisions, not just decorates a slide, let's talk about the challenge.
— Moderated and unmoderated usability testing
— Heuristic and expert UX audit
— In-depth user and stakeholder interviews
— Building customer journey maps (CJM)
— Participant recruiting, screening and research design
— Report with prioritized, actionable recommendations
