Instant messenger alerts for new site leads and orders

Our small team keeps losing time because new requests from the website land in an inbox that nobody watches closely during the day. By the time someone notices a form submission, the customer has often already gone to a competitor. We want a lightweight solution that catches every new lead and order the moment it is created and pushes it into a messenger group where our managers actually live, so a person can react within minutes rather than hours.

Each alert should be readable at a glance: who submitted it, what they asked for, contact details, the amount if there is one, and a direct way to open the full request. We would like a couple of message templates, for example one for a callback request and another for a completed order, so the format stays consistent and no field gets lost. It is also important to route messages by type or by product line, so the sales people are not buried under technical questions and the support people are not distracted by pricing leads.

We are open to your suggestion on the exact tools, as long as the setup is reliable, easy for us to adjust later, and does not expose any secret keys in a way that could leak. Please include basic protection against duplicate or spam submissions, a short test run on our real forms, and a simple note explaining how we can change the templates and filters ourselves after you finish.