About the service
I start by walking the whole site with a crawler, the same way a search robot walks it: every link, every response code, every redirect. What comes back is rarely pretty. The same page opens under three different addresses and each of them is indexed separately. Links lead to pages that were removed a year ago. Titles repeat across a whole catalogue or are missing entirely, descriptions were written once for the main page and copied everywhere else. Canonical addresses point at the wrong page, redirects form chains three steps long, and a couple of templates weigh so much that on a phone they take eight seconds to appear. The mobile version I check separately and never assume it simply repeats the desktop one — that assumption is where most of the surprises live.
The second half of the work is not about errors at all, it is about language. I collect what people actually type when they look for what you sell, strip out the noise and the queries that belong to somebody else's business, and group the rest by intent, so that every group has exactly one page answering it. Out of that grouping grows a map of future sections: what already exists and only needs rewriting, what has to be merged because two of your own pages compete for one query, and what is missing altogether. Every item on the map carries a priority made of two honest numbers — how much traffic it can realistically move and how much work it costs — so you can start with the cheap and useful part instead of the loudest one.
Three things I say out loud before we begin, because they decide whether you will be satisfied later. I do not promise particular positions or a date of reaching the top: search engines give that guarantee to nobody, and whoever names a date is selling you a coin flip. I do not use behavioural manipulation, bulk link buying or doorway pages — that is a risk to your site, not work on it. And part of the fixes requires a developer: response codes, templates, canonical tags and page weight are not editable from an admin panel, so without those hands the audit stays paper. A month after the fixes are in place I repeat the crawl and show, item by item, what moved and what did not.
What you get:
— a full crawl report: duplicate addresses, broken links, redirect chains, wrong canonical tags;
— a list of pages without titles and descriptions, with duplicates of both named explicitly;
— measurements of page weight and loading speed, with the heaviest templates pointed out;
— a separate review of the mobile version: layout, tap targets, what differs from desktop;
— a semantic core cleaned of noise and grouped by intent, one group per page;
— a map of future sections: keep, rewrite, merge, create;
— a priority table built from expected effect and required effort;
— a task list for the developer written in plain sentences, not in jargon;
— a repeat crawl a month later with a before-and-after comparison.
The second half of the work is not about errors at all, it is about language. I collect what people actually type when they look for what you sell, strip out the noise and the queries that belong to somebody else's business, and group the rest by intent, so that every group has exactly one page answering it. Out of that grouping grows a map of future sections: what already exists and only needs rewriting, what has to be merged because two of your own pages compete for one query, and what is missing altogether. Every item on the map carries a priority made of two honest numbers — how much traffic it can realistically move and how much work it costs — so you can start with the cheap and useful part instead of the loudest one.
Three things I say out loud before we begin, because they decide whether you will be satisfied later. I do not promise particular positions or a date of reaching the top: search engines give that guarantee to nobody, and whoever names a date is selling you a coin flip. I do not use behavioural manipulation, bulk link buying or doorway pages — that is a risk to your site, not work on it. And part of the fixes requires a developer: response codes, templates, canonical tags and page weight are not editable from an admin panel, so without those hands the audit stays paper. A month after the fixes are in place I repeat the crawl and show, item by item, what moved and what did not.
What you get:
— a full crawl report: duplicate addresses, broken links, redirect chains, wrong canonical tags;
— a list of pages without titles and descriptions, with duplicates of both named explicitly;
— measurements of page weight and loading speed, with the heaviest templates pointed out;
— a separate review of the mobile version: layout, tap targets, what differs from desktop;
— a semantic core cleaned of noise and grouped by intent, one group per page;
— a map of future sections: keep, rewrite, merge, create;
— a priority table built from expected effect and required effort;
— a task list for the developer written in plain sentences, not in jargon;
— a repeat crawl a month later with a before-and-after comparison.
