Website Content Audit for Duplicate and Weak Pages

Our website has grown organically over several years, and we suspect that many pages either duplicate each other, cover the same topic from slightly different angles, or simply fail to deliver value to readers and search engines. We need a specialist to go through the content inventory, group similar or overlapping pages, and flag anything that looks thin, outdated, or carelessly written.

The result should be a practical action plan, not just a list of problems. For every page flagged as duplicate or weak, we expect a clear recommendation: merge it into a stronger page and set up a redirect, rewrite it to add real value, or remove it entirely. We also want guidance on which topics deserve one authoritative page instead of several fragmented ones, and how to stop pages competing for the same queries.

We would also welcome notes on improving the content that stays live: clearer structure, stronger headings, better calls to action. Experience with content audits and basic search optimization is required; please share examples of similar work.

Expected in the final report:
— Inventory of pages with duplicate or thin-content flags
— Grouping of overlapping topics with a merge or removal recommendation
— A prioritized list of quick wins versus longer-term fixes
— Short notes on structure and quality for pages staying live