Configure next-generation web analytics and a tag management system

Our online store recently switched to a new analytics platform, but the setup is incomplete: purchase events fire unreliably, the conversion funnel shows gaps between steps, and none of the data reaches our advertising accounts. We need someone who has done this kind of work before and can look at the whole chain end to end instead of patching one piece.

The project covers connecting a tag management system to the site, configuring event tracking for the customer journey — product views, add to cart, checkout start, and completed purchase — and mapping these into clear conversion goals. Once tracking is reliable, the same events need to be passed into our advertising platforms so campaigns optimize toward actual purchases rather than clicks. Please also consider server-side tracking if it improves accuracy, since ad blockers currently cut off a noticeable share of events.

We can provide access to the site, the analytics account, and the advertising accounts that need to receive data. Documentation of what was changed matters, since our internal team will maintain this afterward.

What we expect:
— audit of the current setup with a list of what is broken
— tag manager container with all key events
— conversion funnel and goals verified with real test transactions
— data connected to advertising accounts
— short handover document