About the service
I build design template kits for social accounts: covers, post cards and stories that hold together as one system rather than as a folder of unrelated pictures. Before drawing anything I go through your rubrics and count what you actually publish — announcements, quotes, testimonials, job openings, news. More often than not, half the declared formats have never gone out once, while two or three carry the whole feed; those are the ones worth the work.
The set starts with a modular grid and a single type pair, a display face and a text face, and everything else grows out of that. Each rubric gets its own layout: an announcement card, a quote card, a client testimonial, a vacancy, a news item. Alongside them come album covers and highlight covers for pinned stories, because that strip is the first thing a visitor sees on the profile. Text over photography is a separate problem and I treat it as one: where a scrim goes, how much the image is darkened, what the smallest type size can be — checked on a phone, not on a desktop screen, because the phone is what decides. Colour and spacing rules are written down in words, so the kit does not drift apart a month after handover.
The files are editable: your manager changes the words and swaps the photo, and nothing shifts out of place. A short guide comes with the kit — which rubric uses which layout, what to fill in, what not to touch.
Three things I say up front, because they decide whether the kit is still in use a month from now:
— templates are made in the editor your team already works in every day; a kit built in a tool nobody opens is abandoned after the first week;
— fonts and images are taken with commercial use rights, and the licences are handed over together with the files;
— a template holds as much text as reads from a phone — everything longer goes into the post caption, and I will say so rather than cram it into the artwork.
The set starts with a modular grid and a single type pair, a display face and a text face, and everything else grows out of that. Each rubric gets its own layout: an announcement card, a quote card, a client testimonial, a vacancy, a news item. Alongside them come album covers and highlight covers for pinned stories, because that strip is the first thing a visitor sees on the profile. Text over photography is a separate problem and I treat it as one: where a scrim goes, how much the image is darkened, what the smallest type size can be — checked on a phone, not on a desktop screen, because the phone is what decides. Colour and spacing rules are written down in words, so the kit does not drift apart a month after handover.
The files are editable: your manager changes the words and swaps the photo, and nothing shifts out of place. A short guide comes with the kit — which rubric uses which layout, what to fill in, what not to touch.
Three things I say up front, because they decide whether the kit is still in use a month from now:
— templates are made in the editor your team already works in every day; a kit built in a tool nobody opens is abandoned after the first week;
— fonts and images are taken with commercial use rights, and the licences are handed over together with the files;
— a template holds as much text as reads from a phone — everything longer goes into the post caption, and I will say so rather than cram it into the artwork.
