About the service
I set up end-to-end call analytics 'in full' — a system that shows exactly which advertising channel each call to your company came from. Instead of guessing whether context ads, social media targeting or offline signage work, you get an accurate picture: every call is linked to a specific campaign, keyword and even ad.
I start with an audit of advertising channels and selecting a call tracking model that fits your call volume: static tracking for small flows or dynamic number substitution for high-traffic websites where each session gets its own number. I connect the system to your CRM or reporting table, set up call recording, marking by result (inquiry, spam, returning customer) and number distribution by channel.
After launch I compile a channel effectiveness report: cost per inquiry by source, call-to-deal conversion, which keywords actually bring paying customers and which just drain your budget. You stop guessing and start managing budget based on numbers.
What is included:
— audit of advertising channels and call funnel
— pool of substitute numbers for your traffic
— integration with CRM or reporting table
— call recording and source attribution
— channel effectiveness report with cost per inquiry
— two weeks of support after launch
I start with an audit of advertising channels and selecting a call tracking model that fits your call volume: static tracking for small flows or dynamic number substitution for high-traffic websites where each session gets its own number. I connect the system to your CRM or reporting table, set up call recording, marking by result (inquiry, spam, returning customer) and number distribution by channel.
After launch I compile a channel effectiveness report: cost per inquiry by source, call-to-deal conversion, which keywords actually bring paying customers and which just drain your budget. You stop guessing and start managing budget based on numbers.
What is included:
— audit of advertising channels and call funnel
— pool of substitute numbers for your traffic
— integration with CRM or reporting table
— call recording and source attribution
— channel effectiveness report with cost per inquiry
— two weeks of support after launch