About the service
I've worked with infographics for several years and developed a simple rule for myself: a beautiful picture without clear data structure is just a picture, not infographic. So before opening the editor, I always understand the actual numbers or the logic of the process that needs explaining — otherwise the visual turns out flashy but useless. I usually get two types of tasks. First — there's a pile of statistics, a report or research results that needs to become a scheme people will watch to the end rather than scroll past. Second — there's a complex process: sales funnel, product mechanics, pricing comparison — and explaining it in text takes forever and gets confusing. In both cases, I first build the logical structure and rough layout, only then pick colors, fonts and icons to match the client's style. The client gets a finished file for a specific format — a post, social cards, presentation slide or print material — plus source files to adapt the graphics for another channel without starting from scratch if needed. What's included in the work: — data analysis and infographic storyline building — icon, diagram and scheme development — adaptation to brand identity — export in required formats for web and print — two iterations of revisions
