CRO Specialist — Conversion Optimization & A/B Testing

I am a conversion rate optimization specialist, and my whole job is to make the traffic you already pay for work harder. Instead of chasing more visitors, I find where your current ones hesitate, get confused, or quietly leave, and I close those gaps one measured step at a time. I start every engagement by mapping the full funnel end to end, wiring up clean event tracking, and separating what people actually do from what stakeholders assume they do. From there I build a prioritized hypothesis backlog so we always work on the change with the highest expected impact first, not the loudest opinion in the room.

My method is deliberately evidence-based. I read heatmaps, scroll maps and session recordings to see friction, then I confirm it with segmented analytics before touching a single pixel. Every meaningful change goes through a properly designed A/B or multivariate test with a defined sample size, a stated significance threshold, and guardrail metrics so a win on clicks never quietly costs you revenue or refunds. I document each experiment — hypothesis, variant, result, and learning — so your team keeps compounding knowledge instead of repeating the same debates. When a test wins, I help ship it; when it loses, I explain why and what it tells us about your visitors.

Whether you run an e-commerce store, a SaaS signup flow, or a lead-generation landing page, I plug into your existing stack and speak in the numbers your business already cares about: add-to-cart rate, checkout completion, trial-to-paid, cost per acquisition. You get transparent reporting, honest read-outs even when results are flat, and a roadmap you can keep running after our engagement ends.

— Full funnel and drop-off analysis
— A/B and multivariate test design and analysis
— Heatmaps, scroll maps and session-recording review
— Analytics and event-tracking setup and QA
— Checkout, signup and lead-form optimization
— Prioritized experiment backlog and reporting