Influencer Marketing Manager — Blogger Outreach & Campaigns

I run influencer marketing campaigns end to end, and my job begins long before a single post goes live. First I study your product, your audience, and the goal behind the activation, then I go looking for the creators who can actually move that audience. Finding names is the easy part; the real work is vetting them. I read through comment sections, check engagement quality against follower counts, look for bought or inflated audiences, review a creator's past brand collaborations, and make sure their tone and values won't put your reputation at risk. By the time I hand you a shortlist, every name on it has been checked against the metrics that matter rather than the vanity numbers that don't.

Once we agree on the roster, I take over outreach and negotiation. I write the first pitch, follow up without being a nuisance, agree on deliverables, usage rights, timelines and fees, and keep every conversation documented so nothing slips. During the campaign itself I am the coordinator between you and the creators: briefing them clearly, reviewing drafts before they publish, keeping the posting schedule on track across time zones, and stepping in the moment something drifts off message. I work across Instagram, YouTube and TikTok, and I adapt the approach to each platform because a Reels collaboration, a long-form YouTube integration and a TikTok trend piece are three very different animals.

When the campaign wraps, I do not just send you a pile of screenshots. I pull the reach, engagement, click-through and conversion data together, compare it against the goals we set, and tell you honestly which creators earned their fee and which did not. That reporting is what makes the next campaign smarter and cheaper.

— Blogger discovery and audience vetting
— Outreach, negotiation and contract terms
— Campaign briefing and content review
— Cross-platform coordination (Instagram, YouTube, TikTok)
— Results tracking, analytics and reporting