ASO specialist — App Store & Google Play optimization

I help mobile apps get found and installed by optimizing their presence on the App Store and Google Play. My work starts with deep keyword research: I map the vocabulary your real users type, weigh each phrase by traffic and difficulty, and build a semantic core that fits the title, subtitle and keyword field of every locale. From there I rewrite the store listing so it reads naturally for humans while feeding the ranking algorithm exactly the signals it rewards, and I keep testing until the metadata earns its place on the first screen of results. This is a different craft from web SEO — the store is a closed system with its own indexing rules, character limits and conversion patterns, and I treat it that way.

Beyond text, the install decision is won on the product page itself. I plan a screenshots strategy that leads with your strongest value in the first two frames, design the narrative flow of captions, and advise on the icon, preview video and feature graphic that lift tap-through and conversion. I also build a healthy ratings and reviews engine — the right in-app prompts at the right moment, responses that recover unhappy users, and monitoring that catches sentiment shifts before they drag your stars down. Every change is measured against installs and conversion rate, not vanity metrics, and I report in plain numbers so you always know what moved and why.

I work iteratively, run A/B experiments where the store allows, and adapt to algorithm and policy updates as they land.

— App Store & Google Play keyword research and semantic core
— Store listing copy: title, subtitle, description, keyword field
— Screenshots, icon and preview video conversion strategy
— Ratings and reviews growth, prompt timing, review responses
— Competitor analysis, A/B testing and installs reporting