About the service
I am a conversion optimization specialist (CRO), and my job is to make the traffic you're already paying for generate more revenue. Instead of chasing new visitors, I find where current ones hesitate, get confused, or quietly leave, and I close those gaps step by step, each time with a measurable result. I start every project by mapping the entire funnel from entry to target action, setting up clean event tracking, and separating what people actually do from what we think about them. On this foundation, I build a prioritized list of hypotheses so we always work on the change with the highest expected impact, not the loudest opinion in the thread.
My approach is deliberately data-driven. I look at heatmaps, scroll maps and session recordings to spot friction, then confirm it with segmented analytics before I change a single pixel. Every significant change goes through a properly planned A/B or multivariate test with a calculated sample size, a stated significance threshold, and control metrics, so a gain in clicks doesn't become a silent loss of revenue or a rise in returns. I document every experiment — hypothesis, variant, result and conclusion — so the team builds knowledge rather than going in circles. I help implement a winning test and explain a losing one, showing what it tells us about your visitors.
Whether you work with an e-commerce store, a SaaS registration funnel or a lead generation landing page — I integrate into your stack and speak in metrics that matter to business: cart addition rate, checkout completion, trial-to-paid conversion, customer acquisition cost. You get transparent reporting, honest conclusions even with zero effect, and a roadmap you can run even after our work ends.
— Funnel analysis and drop-off points
— Planning and review of A/B and multivariate tests
— Heatmaps, scroll maps and session recordings
— Analytics and event setup and verification
— Checkout, registration and form optimization
— Prioritized experiment backlog and reporting
My approach is deliberately data-driven. I look at heatmaps, scroll maps and session recordings to spot friction, then confirm it with segmented analytics before I change a single pixel. Every significant change goes through a properly planned A/B or multivariate test with a calculated sample size, a stated significance threshold, and control metrics, so a gain in clicks doesn't become a silent loss of revenue or a rise in returns. I document every experiment — hypothesis, variant, result and conclusion — so the team builds knowledge rather than going in circles. I help implement a winning test and explain a losing one, showing what it tells us about your visitors.
Whether you work with an e-commerce store, a SaaS registration funnel or a lead generation landing page — I integrate into your stack and speak in metrics that matter to business: cart addition rate, checkout completion, trial-to-paid conversion, customer acquisition cost. You get transparent reporting, honest conclusions even with zero effect, and a roadmap you can run even after our work ends.
— Funnel analysis and drop-off points
— Planning and review of A/B and multivariate tests
— Heatmaps, scroll maps and session recordings
— Analytics and event setup and verification
— Checkout, registration and form optimization
— Prioritized experiment backlog and reporting
