Shopify developer — store setup, Liquid themes, conversion

I'm a Shopify developer who takes an online store from an empty admin to actually selling. Over the years I've launched dozens of storefronts and revived many more — ones that were slow, bloated, and losing customers at checkout. My work covers the full cycle: initial setup and store configuration, product catalog structure, payment and shipping rules, tax zones, and everything else that needs to work before the first order arrives. I approach each project as a living business, not a template to fill, so I first understand your margins, audience, and goals before touching any settings.

My strongest skill is theme customization in Liquid. I don't just change colors in the editor: I dive into code, build custom sections and blocks, and make the theme editable for you so you don't wait for a developer on minor tweaks. I connect apps that actually matter (reviews, upsells, subscriptions, loyalty programs, email and SMS flows) and remove ones quietly slowing your site. When migrating from WooCommerce, Magento, or a legacy platform, I handle it carefully: products, customers, orders, page URLs, and redirects — so you keep your SEO and history.

Beyond building, I focus on results. I analyze the customer journey, eliminate friction on product pages and checkout, speed up loading, and do systematic work on page and checkout conversion. You get clean documented work, honest timelines, and a store easy to manage after handoff.

— Shopify store setup, configuration, and launch
— Theme customization in Liquid, custom sections and blocks
— App selection, integration, and cleanup
— Migrations from WooCommerce, Magento, and legacy platforms with SEO preservation
— Speed optimization and Core Web Vitals
— Product page and checkout conversion improvements
— Shopify Plus, headless, and API integrations