Freelance › Projects › Advertising and marketing › Monthly SMM Content Plan + Designed Posts for Instagram & Facebook
Monthly SMM Content Plan + Designed Posts for Instagram & Facebook
Employer
Iryna
Project parameters
Type of cooperationOne-time project
SectionAdvertising and marketing
Prepaymentwithout prepayment
Payment methodsCash, Bank transfer
Acceptance of requestsfrom yesterday, 15:58 until Sep 15, 2026
Project description
We are a growing consumer brand looking to hire a social media content specialist to build our organic presence across Instagram and Facebook for one full month. The deliverable is a complete, ready-to-publish content package: a structured content calendar covering every posting day, the written captions that go with each post, and the static graphic post designs themselves. This is organic content work only. We are not asking anyone to run paid advertising, manage ad budgets, or set up campaigns in Ads Manager, and applicants should be comfortable focusing purely on editorial and creative output rather than media buying.
The ideal collaborator understands how to translate a brand voice into a coherent monthly narrative. We want a calendar that mixes content types thoughtfully, product highlights, educational or how-to posts, behind-the-scenes moments, user-generated style content, and light engagement prompts, so the feed feels alive rather than repetitive. Every caption must be written in clean, natural English, include a clear hook in the first line, and end with a soft call to action where appropriate. Hashtag sets should be researched and grouped by theme, not copied blindly. The graphic designs must respect our existing logo, color palette, and typography, and each post should be delivered in the correct dimensions for both the feed and, where relevant, story-friendly variants.
We will provide our brand guidelines, logo files, product photography, and a short brief on tone and priorities before work begins. Please share a portfolio of previous social media calendars and post designs so we can assess fit.
— A dated content calendar for one full month with post themes and optimal posting times
— Written captions for every post, including hooks, body copy, and grouped hashtag sets
— Static graphic post designs in on-brand style, sized correctly for Instagram and Facebook feeds
— Source files or editable templates so we can make minor future tweaks
The ideal collaborator understands how to translate a brand voice into a coherent monthly narrative. We want a calendar that mixes content types thoughtfully, product highlights, educational or how-to posts, behind-the-scenes moments, user-generated style content, and light engagement prompts, so the feed feels alive rather than repetitive. Every caption must be written in clean, natural English, include a clear hook in the first line, and end with a soft call to action where appropriate. Hashtag sets should be researched and grouped by theme, not copied blindly. The graphic designs must respect our existing logo, color palette, and typography, and each post should be delivered in the correct dimensions for both the feed and, where relevant, story-friendly variants.
We will provide our brand guidelines, logo files, product photography, and a short brief on tone and priorities before work begins. Please share a portfolio of previous social media calendars and post designs so we can assess fit.
— A dated content calendar for one full month with post themes and optimal posting times
— Written captions for every post, including hooks, body copy, and grouped hashtag sets
— Static graphic post designs in on-brand style, sized correctly for Instagram and Facebook feeds
— Source files or editable templates so we can make minor future tweaks
