Freelance › Projects › Advertising and marketing › PPC Campaign Setup & Management: Google Ads and Yandex Direct
PPC Campaign Setup & Management: Google Ads and Yandex Direct
Employer
Serhiy
Project parameters
Type of cooperationOne-time project
SectionAdvertising and marketing
Prepaymentwithout prepayment
Payment methodsCash, Bank transfer
Acceptance of requestsfrom yesterday, 12:54 until Sep 15, 2026
Project description
Our company is scaling its online sales and needs an experienced pay-per-click specialist to take full ownership of our paid search advertising. At present we have a landing page and a modest advertising budget, but no coherent campaign structure, no conversion tracking, and no reliable way to measure return on ad spend. We are spending money without understanding which keywords, ads, or audiences actually bring paying customers, and that has to change before we invest more heavily in growth.
The goal of this project is to build profitable, well-organized advertising accounts in both Google Ads and Yandex Direct from the ground up, and then to manage them on an ongoing monthly basis. We expect thorough keyword research, a clean campaign and ad-group architecture, compelling ad copy that reflects our brand voice, and properly configured conversion tracking so that every lead and sale is attributed correctly. This is a marketing engagement, not a development task: we are looking for someone who thinks in terms of cost per acquisition, click-through rate, and return on investment rather than code.
Once campaigns are live, we need a disciplined optimization routine. That means reviewing search terms, adding negative keywords, adjusting bids and budgets, testing new ad variations, and pausing what does not work. Each month we expect a clear, honest report that a non-technical stakeholder can understand, showing spend, results, and recommended next steps.
Key requirements:
— Keyword research plus a negative-keyword list to eliminate wasted spend
— Logical campaign and ad-group structure aligned with our product categories
— Conversion-focused ad copy and relevant extensions
— Conversion tracking and analytics goals configured and verified
— Budget planning with clear cost-per-lead and ROI targets
— Monthly optimization and a transparent performance report
The goal of this project is to build profitable, well-organized advertising accounts in both Google Ads and Yandex Direct from the ground up, and then to manage them on an ongoing monthly basis. We expect thorough keyword research, a clean campaign and ad-group architecture, compelling ad copy that reflects our brand voice, and properly configured conversion tracking so that every lead and sale is attributed correctly. This is a marketing engagement, not a development task: we are looking for someone who thinks in terms of cost per acquisition, click-through rate, and return on investment rather than code.
Once campaigns are live, we need a disciplined optimization routine. That means reviewing search terms, adding negative keywords, adjusting bids and budgets, testing new ad variations, and pausing what does not work. Each month we expect a clear, honest report that a non-technical stakeholder can understand, showing spend, results, and recommended next steps.
Key requirements:
— Keyword research plus a negative-keyword list to eliminate wasted spend
— Logical campaign and ad-group structure aligned with our product categories
— Conversion-focused ad copy and relevant extensions
— Conversion tracking and analytics goals configured and verified
— Budget planning with clear cost-per-lead and ROI targets
— Monthly optimization and a transparent performance report
