About the service
I set up a full-fledged brand mention monitoring system that tracks social media, forums and review sites around the clock for mentions of your company, products or key team members. I start by selecting a semantic core: not just the brand name, but its common typos, transliterations, slang terms and competitor comparisons — without this, the system misses a significant part of real mentions.
Once collection starts, each mention receives a sentiment score — positive, negative or neutral — so the marketing department immediately sees whether a surge in discussion is good news or a brewing problem. I calibrate the sentiment model to your business topic and audience speech style, because irony or slang is often incorrectly read as negative by automation if not manually tuned. All results are collected into a single daily summary that arrives at a convenient time and shows the most prominent and important mentions first, rather than a chaotic stream of raw data.
Beyond launch, I provide clear instructions so your team can independently change keywords and sensitivity thresholds without involving other specialists. The standard package includes:
— collection of mentions by keywords and hashtags in major social networks and forums
— sentiment analysis with manual accuracy verification on a sample
— daily report in a format understandable to non-technical employees
— alert rules for sharp growth in negative mentions
— brief call to hand over settings to the team
Once collection starts, each mention receives a sentiment score — positive, negative or neutral — so the marketing department immediately sees whether a surge in discussion is good news or a brewing problem. I calibrate the sentiment model to your business topic and audience speech style, because irony or slang is often incorrectly read as negative by automation if not manually tuned. All results are collected into a single daily summary that arrives at a convenient time and shows the most prominent and important mentions first, rather than a chaotic stream of raw data.
Beyond launch, I provide clear instructions so your team can independently change keywords and sensitivity thresholds without involving other specialists. The standard package includes:
— collection of mentions by keywords and hashtags in major social networks and forums
— sentiment analysis with manual accuracy verification on a sample
— daily report in a format understandable to non-technical employees
— alert rules for sharp growth in negative mentions
— brief call to hand over settings to the team
