About the service
I handle visual design of digital products — online courses, e-books, templates, and material sets — and I do it not as three separate unrelated files, but as one cohesive solution. A customer forms their first impression of a product in a couple of seconds: they see the cover on the sales page, thumbnail in the catalog, or preview in a social media feed — and already decide whether to read further. My task is to make the product look equally convincing and recognizable in all three places.
First, I figure out what actually sells the product, who it's for, and what it competes with on the platform: a programming course and a gratitude journal template need completely different visual language. Then I build one base composition and adapt it to all needed formats: full-size cover for the landing page, simplified thumbnail that remains readable at small catalog size, and square or vertical version for social media and stories. Fonts, colors, and composition stay unified across all variants, so the product is recognized everywhere rather than looking like three different guesses.
What the work includes:
— developing concept and mood for the niche and audience
— main cover layout for sales page
— catalog thumbnail, readable at reduced size
— social media version in square format and for stories
— source files and formats for print and web
— two rounds of revisions based on work results
First, I figure out what actually sells the product, who it's for, and what it competes with on the platform: a programming course and a gratitude journal template need completely different visual language. Then I build one base composition and adapt it to all needed formats: full-size cover for the landing page, simplified thumbnail that remains readable at small catalog size, and square or vertical version for social media and stories. Fonts, colors, and composition stay unified across all variants, so the product is recognized everywhere rather than looking like three different guesses.
What the work includes:
— developing concept and mood for the niche and audience
— main cover layout for sales page
— catalog thumbnail, readable at reduced size
— social media version in square format and for stories
— source files and formats for print and web
— two rounds of revisions based on work results