About the service
I write email sequences for online stores and schools — not one-off letters, but structured sequences where each email solves its own task and moves subscribers toward the next step. Over this time, I've learned that a single sales email usually gets lost in the stream of newsletters, while a series of three to seven emails built on clear logic actually boosts open rates and sales. A welcome series introduces new subscribers to the brand in a way that doesn't scare them off with a sale in the first email, but gradually leads them to an offer. A reactivation sequence brings back those who stopped opening — each email takes a new angle: a reminder, value, a special offer. A sales series for a course launch or seasonal promotion builds interest gradually rather than dumping the offer in one message that gets scrolled past and forgotten. I adapt the tone to the audience: shorter and more energetic for a store, more detailed and warmer for a school — and I always write for the client's specific product, not from a template. The order includes: — sequence map: number of emails, each email's task, sending intervals — finished text for each email with subject line and preheader — brief audience and offer alignment before work begins
