ASO specialist — optimization in App Store and Google Play

I help mobile apps find their audience and get installs by properly optimizing the card in App Store and Google Play. The work starts with deep keyword research: I build a dictionary of real user queries, evaluate each phrase by traffic and difficulty, and assemble semantic core that fits neatly into the title, subtitle, and keyword field for each locale. Then I rewrite the card copy so it reads naturally to a human while giving the ranking algorithm exactly the signals it rewards, and test metadata until it puts the app on the first screen of results. This is a separate craft, not equal to web SEO: the store is a closed system with its own indexing rules, character limits, and conversion logic, and I treat it exactly that way.

Beyond text, the install decision is won on the app page itself. I plan a screenshot strategy that shows core value in the first two frames, build meaningful sequence into captions, and advise on icon, preview video, and graphics that lift clicks and conversion. I separately build a healthy rating and review mechanism: the right in-app prompts at the right moment, responses that bring back unhappy users, and sentiment tracking that catches decline before it tanks stars. I evaluate every change by installs and conversion, not by metrics for the sake of it, and report in simple numbers — you always know what worked and why.

I work iteratively, run A/B experiments where the store allows it, and adapt to algorithm updates and platform rules.

— Semantic research and keyword collection for App Store and Google Play
— Card copy: title, subtitle, description, keyword field
— Screenshot strategy, icon, and preview video for conversion
— Rating and review growth, prompt timing, response to reviews
— Competitor analysis, A/B tests, and install reports