Brief

Naming

Answer step by step. Nothing here is compulsory.

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Dear Users!

Filling in all the table fields is NOT strictly required. However, the more detailed your answers to the following questions, the more accurately and correctly the Contractor will be able to estimate the timeline and cost of the work, and it will also help to avoid situations of misunderstanding between You and the Contractor in the future.

Fields and Tables that are NOT filled in and NOT checked - will NOT be displayed in the brief.

Brief generation result: .pdf - file ( Portable Document Format ).

Appendix to the contract:
Appendix to the contract:	Add this group of parameters to the brief
Appendix No.:
to contract No.:
dated - day: - month: - year:

Title:
Title 1:
Title 2:

Contact information:
Organization name:
Full name of contact person:
Specialty / position of contact person:
E-mail:
Phone:
City:
Address:
Bank details:
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General information:
Industry, field of activity of the organization:
Project name:
Desired project completion deadline:
Approximate budget size:
Do you plan to make an advance payment? If yes, what is the amount in %?
Specify a convenient payment option:
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Information about the market and the target group:
Which age and social group do your consumers belong to?
Do the consumers belong to any professional group?
How high is the level of education of the consumers?
Type of consumption: - Innovators - Conservatives
How is your company fundamentally different from competitors?
Describe the market and the competitive environment. Who are your competitors? Specify their names and the names of their products / services
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Information about services / products:
Description of services / products:
A single product or a product line?
Main purpose of your services / products:
Place of consumption of services / products:
Basic need satisfied by your services / products:
Unique properties of services / products:
Geography of sales:
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Information for name development:
Do you have a corporate identity that you want to keep?
Is there a company slogan?
Are there company advertising materials?
Which Western or our company do you want to resemble?
What should the name be associated with?
A Russian-language name or not? This means, is it a recognizable Russian word at its core ( even if written in Latin characters )?
Spelling - Cyrillic or Latin?
Masculine or feminine?
Corporate or creative?
One word, two words, or an abbreviation?
Will it be used as a domain name?
Calm or aggressive?
Classic or futuristic?
Should it be related to your city or region?
Natural or industrial ( urban )?
Are there restrictions on the length of the name?
What feelings should the name evoke?
Provide examples of names that were developed by you ( or proposed to you ) so far, but were rejected, and explain the reasons why you decided to reject them:
List specific requirements for the name: For example: "The name cannot contain more than two words"
Provide examples of company and product ( service ) names that you like, and explain why:
Provide examples of names that you absolutely dislike, and explain why:
In free form, express your thoughts, wishes and considerations about the name being developed:
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Add table

Additional information: ( list all additional information that you consider important to pay attention to when carrying out the project )

Date and signature:
Date:	Add brief creation date and project delivery date fields to the brief
Project delivery date:
Signature fields:	Add fields for the brief to be signed by the Client and the Contractor to the brief