| Information about the market and the target group: |
| Which age and social group do your consumers belong to? | |
| Do the consumers belong to any professional group? | |
| How high is the level of education of the consumers? | |
Type of consumption: - Innovators - Conservatives | |
| How is your company fundamentally different from competitors? | |
| Describe the market and the competitive environment. Who are your competitors? Specify their names and the names of their products / services | |
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| Information about services / products: |
| Description of services / products: | |
| A single product or a product line? | |
| Main purpose of your services / products: | |
| Place of consumption of services / products: | |
| Basic need satisfied by your services / products: | |
| Unique properties of services / products: | |
| Geography of sales: | |
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| Information for name development: |
| Do you have a corporate identity that you want to keep? | |
| Is there a company slogan? | |
| Are there company advertising materials? | |
| Which Western or our company do you want to resemble? | |
| What should the name be associated with? | |
| A Russian-language name or not? This means, is it a recognizable Russian word at its core ( even if written in Latin characters )? | |
| Spelling - Cyrillic or Latin? | |
| Masculine or feminine? | |
| Corporate or creative? | |
| One word, two words, or an abbreviation? | |
| Will it be used as a domain name? | |
| Calm or aggressive? | |
| Classic or futuristic? | |
| Should it be related to your city or region? | |
| Natural or industrial ( urban )? | |
| Are there restrictions on the length of the name? | |
| What feelings should the name evoke? | |
| Provide examples of names that were developed by you ( or proposed to you ) so far, but were rejected, and explain the reasons why you decided to reject them: | |
List specific requirements for the name: For example: "The name cannot contain more than two words" | |
| Provide examples of company and product ( service ) names that you like, and explain why: | |
| Provide examples of names that you absolutely dislike, and explain why: | |
| In free form, express your thoughts, wishes and considerations about the name being developed: | |
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Additional information: ( list all additional information that you consider important to pay attention to when carrying out the project ) |
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