Project description
Good afternoon!
There is a company that sells industrial equipment. In our segment, the most effective work with “warm” contacts, i.e., with the most efficient. It is very important to be visible on the Internet, to get the customer’s eyes when he is looking for a solution to his task.
Work on promotion on the Internet is very chaotic and inconsistent: then on the site some section will fill (and differently than the rest), then the video on YouTube a flood, then on the Direct of money put (with not the highest quality setting), then search queries something to optimize (partly guided not by the needs of the client, and their preferences), then the mailing will make once every six months with a description of some promotion that competitors have already two months since started. And so on, I think the picture is pretty clear.
There is an understanding that nothing good will happen – and the market is changing, and competitors are strengthening, and customers are becoming more picky.
We need to systematize our work on promotion on the Internet: to make a plan, with a list of necessary directions and stages of implementation for each (with terms and approximate budgets).
In our vision, to solve the problem, you need not just a technical executor, but a marketer who can understand the situation.
In the response, please indicate your experience in solving such problems and the proposed budget (at least a fork in prices).
There is a company that sells industrial equipment. In our segment, the most effective work with “warm” contacts, i.e., with the most efficient. It is very important to be visible on the Internet, to get the customer’s eyes when he is looking for a solution to his task.
Work on promotion on the Internet is very chaotic and inconsistent: then on the site some section will fill (and differently than the rest), then the video on YouTube a flood, then on the Direct of money put (with not the highest quality setting), then search queries something to optimize (partly guided not by the needs of the client, and their preferences), then the mailing will make once every six months with a description of some promotion that competitors have already two months since started. And so on, I think the picture is pretty clear.
There is an understanding that nothing good will happen – and the market is changing, and competitors are strengthening, and customers are becoming more picky.
We need to systematize our work on promotion on the Internet: to make a plan, with a list of necessary directions and stages of implementation for each (with terms and approximate budgets).
In our vision, to solve the problem, you need not just a technical executor, but a marketer who can understand the situation.
In the response, please indicate your experience in solving such problems and the proposed budget (at least a fork in prices).
Advertising and marketing Bank transfer, E-money
