There is a wedding portal. Attendance of more than 250,000 unique visitors per month. Every minute update information on the site in various sections, such as dresses, salons, jewelry, customs, congratulations, registry office, etc.
Due to the fall of the ruble, the effectiveness of advertising sales has fallen significantly in the $ coefficient, for these reasons, the person who will search for advertisers for this site is interested.
Interest deductions from 15% to 20% depending on the total amount of funds raised to the site for the past month.
Payment at the end of the month to a bank card or by money transfer.
A/B test for two landing pages: hypotheses, goals, verdict
We split paid traffic between two landing pages and settle the argument by eye. I need a proper comparison test: ranked hypotheses, honest goal tracking, sample size calculated bef…
Advertising and marketing20.09.20260235
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