Project description
The templates should cover the main recurring formats we need: announcements of new products or events, short-term promotions and discounts, and text-only quote or tip cards. All of them need to share one recognizable style — same fonts, color palette, layout logic and small brand elements — so that even mixed together in a feed or a highlights reel they read as one consistent set. Editing simplicity matters just as much as the visual result: our marketer is not a designer, so text, dates and numbers must be easy to swap without breaking the layout, and the file format should allow quick duplication for new occasions.
We can share our current brand guidelines, logo files and a few examples of stories we liked. Happy to discuss the exact number of templates and formats after seeing a portfolio and a couple of relevant examples.
What we expect in the result:
— 8-10 template layouts covering announcements, promos and quotes
— one consistent color palette, typography and brand elements
— simple structure for fast text and image swaps
— source files in an editable format
— a short guide on how to reuse the templates