Project description
We're an online retailer selling physical goods online, and we need a package of short vertical UGC videos that look like honest content from real creators, not polished studio ads. The goal is native videos for Reels, Shorts, and TikTok: a review to camera, quick unboxing and product in use, which a viewer in the feed perceives as a real user video before realizing it's an ad. Format is vertical 9:16, duration from nine to thirty seconds, shot on phone, natural light, and everyday background. We provide the products, a short brief on benefits and tone, and a list of facts that cannot be distorted.
Each idea must start with a strong hook in the first two seconds — that's where the viewer decides to watch or scroll. We need several hook variations for one product so we can run A/B tests in paid campaigns and find the angle that holds attention and drives clicks. It's important to embed subtitles directly in the video for viewing without sound, put key benefits in large text on screen, and add a clear call-to-action near the end. Pace matters more than polish here: quick cuts, lively delivery, and authentic voice work better than perfect but lifeless picture.
At the output we expect ready vertical files plus source materials or light grade so we can recut videos for new combinations later, and all this in batches that fit easily into a test calendar. Ideally you shoot yourself as a creator or find real creators matching our audience. Show past UGC work with numbers or at least examples with watch rates so we can assess if your style converts.
— Six to ten product concepts, three hook variations each
— Videos 9:16, nine to thirty seconds long with embedded subtitles
— Native formats: review to camera, unboxing, product in action
— Delivery of source materials for future recuts and remixes
Each idea must start with a strong hook in the first two seconds — that's where the viewer decides to watch or scroll. We need several hook variations for one product so we can run A/B tests in paid campaigns and find the angle that holds attention and drives clicks. It's important to embed subtitles directly in the video for viewing without sound, put key benefits in large text on screen, and add a clear call-to-action near the end. Pace matters more than polish here: quick cuts, lively delivery, and authentic voice work better than perfect but lifeless picture.
At the output we expect ready vertical files plus source materials or light grade so we can recut videos for new combinations later, and all this in batches that fit easily into a test calendar. Ideally you shoot yourself as a creator or find real creators matching our audience. Show past UGC work with numbers or at least examples with watch rates so we can assess if your style converts.
— Six to ten product concepts, three hook variations each
— Videos 9:16, nine to thirty seconds long with embedded subtitles
— Native formats: review to camera, unboxing, product in action
— Delivery of source materials for future recuts and remixes
Web development Cash, Bank transfer
