Project description
TranslatedOur SaaS product has an unfortunate gap: after registration, a new user receives no email from us — email automation is completely absent. We want to close this gap with a cohesive onboarding funnel of seven emails that leads a person from the moment of registration to the first truly important action within the product. The project is comprehensive: we need strategy, texts, markup, and automation setup, not just drafts.
Start with a short strategic document — series goals, audience portrait, logic of linking seven emails, and send timing. Then we need texts for all seven emails: subject, preview, and body, written in a friendly, concise, and action-inducing tone, with a clear call to action in each email. Texts are converted into responsive HTML templates, tested and optimized for mobile, and connected to Mailchimp or Brevo (access provided).
In the end we expect A/B variants for the first and third emails and a simple metrics dashboard to track opens, clicks, and conversions throughout the series. Unsubscribe — strictly according to GDPR requirements.
Result:
— 1. Strategy — goals, audience, series logic, timing
— 2. 7 email texts — subject, preview, body (in Russian)
— 3. HTML templates — responsive, tested
— 4. Automation in Mailchimp or Brevo
— 5. A/B variants for emails 1 and 3
— 6. Metrics dashboard — opens, clicks, conversions
Requirements:
— Tone: friendly, specific, with calls to action
— CTA in each email
— Mobile HTML version
— GDPR-unsubscribe
Start with a short strategic document — series goals, audience portrait, logic of linking seven emails, and send timing. Then we need texts for all seven emails: subject, preview, and body, written in a friendly, concise, and action-inducing tone, with a clear call to action in each email. Texts are converted into responsive HTML templates, tested and optimized for mobile, and connected to Mailchimp or Brevo (access provided).
In the end we expect A/B variants for the first and third emails and a simple metrics dashboard to track opens, clicks, and conversions throughout the series. Unsubscribe — strictly according to GDPR requirements.
Result:
— 1. Strategy — goals, audience, series logic, timing
— 2. 7 email texts — subject, preview, body (in Russian)
— 3. HTML templates — responsive, tested
— 4. Automation in Mailchimp or Brevo
— 5. A/B variants for emails 1 and 3
— 6. Metrics dashboard — opens, clicks, conversions
Requirements:
— Tone: friendly, specific, with calls to action
— CTA in each email
— Mobile HTML version
— GDPR-unsubscribe
Advertising and marketing Cash, Bank transfer
