Technical SEO Audit & Optimization Strategy

Organic traffic is one of the highest-ROI channels for a B2B SaaS product — but only when the technical foundation is solid and the content strategy is aligned with how buyers actually search. Our platform has grown to 200+ pages across product, blog, and documentation sections, yet organic traffic has been flat for months despite regular content production. We suspect a combination of indexation issues, keyword cannibalisation, and Core Web Vitals problems, but need a professional diagnosis before committing to any remediation plan.

We are looking for an experienced SEO specialist who can deliver a full technical and strategic assessment: crawl-based analysis to surface every indexation, redirect, and duplicate content issue; an on-page review with prioritised recommendations; a competitor keyword gap analysis to identify untapped opportunities; a backlink profile audit to understand our current authority baseline; and a realistic six-month content calendar that aligns with our product roadmap. Monthly check-in calls are expected throughout the engagement so we can track implementation progress and adjust the strategy as data comes in.

Scope of work:
— Full technical SEO audit (crawl errors, Core Web Vitals, indexation, internal linking)
— On-page optimisation recommendations with priority scoring
— Competitor keyword gap and backlink profile analysis
— Six-month content calendar aligned to buyer intent stages
— Internal linking strategy and silo structure recommendations

Deliverables: detailed PDF audit report, prioritised action plan with effort estimates, content calendar spreadsheet, six monthly progress calls.