Responses acceptedResponse period is overuntil 28.09.2022
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Project description
Offering remote work. We need to develop a creative concept that will be the beginning of a new stage of communication with the consumer. What's going on? Auto parts stores and services (regional company). What happened before? Depersonalized - product, promotional promotion. No more knowledge, no more knowledge. : No more knowledge!
Positioning method: by consumer CA: 25-35, husband, average and above-average income Our client is neither a poor nor a rich young man of middle income who has ambitions to move to a higher level of well-being, but he cannot do so yet. It is necessary to display the prospects of its future success – beautiful cars / women, travel, etc. This should be done in a rather aggressive form (for a short path for perception) – both visually and audioly (textual). Resume. The bottom line is: (1) A flamboyant (possibly provocative) slogan, (2) Visual concept, for further replication/development
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