Project description
You need a specialist in setting up contextual advertising campaigns. Requires to transfer campaigns from Yandex Direct to Google Adwords
We need an artist who can offer a rational competent, thoughtful setup of campaigns, and not stupidly mechanically transfer campaigns. In the application, be sure to tell about the method of setting up that you adhere to.
Features of Yandex Direct campaigns:
13 accounts / 13 websites / 13 brands
(!!) You don’t need to edit a hundred headlines. Campaigns are divided into several groups with the same headlines.
Direct uses header length (first + second) up to 50 characters, text length (search) up to 75 characters
Each brand includes from 1 to 10 products
Each brand is a separate account, each product is a separate campaign
4 brands out of 12 are divided into 2 geo-targeting (i.e. downloaded campaigns are copied and set a different targeting)
- on each site, GTM is installed, analytics code, goals are configured, calltracing is connected
- RFL and retargeting campaigns set up
- minus words for each product
Particular attention should be paid to:
All keys must be in a narrow and broad correspondence
Cross-spinning is mandatory (it is very important because some products have similar names)
- the existing campaign structure (grouping) should be maintained
- UTM markup is literate
- use of all possibilities of registration of the announcement (extension, etc.) P.
Need an artist who can offer a rational competent thoughtful setup of campaigns, not stupidly.
Mechanically move the campaigns. In the application, be sure to tell about the method of setting up that you adhere to.
The following options are of interest (cost and timing of the transfer):
1. Google Adwords Setting Up, Search + Retargeting Only
2. Setting up Google Adwords, Search + Retargeting + CMS
3. Follow-up of customized campaigns (reports, analytics, optimization)
4. Set up Google Adwords with subsequent maintenance
We need an artist who can offer a rational competent, thoughtful setup of campaigns, and not stupidly mechanically transfer campaigns. In the application, be sure to tell about the method of setting up that you adhere to.
Features of Yandex Direct campaigns:
13 accounts / 13 websites / 13 brands
(!!) You don’t need to edit a hundred headlines. Campaigns are divided into several groups with the same headlines.
Direct uses header length (first + second) up to 50 characters, text length (search) up to 75 characters
Each brand includes from 1 to 10 products
Each brand is a separate account, each product is a separate campaign
4 brands out of 12 are divided into 2 geo-targeting (i.e. downloaded campaigns are copied and set a different targeting)
- on each site, GTM is installed, analytics code, goals are configured, calltracing is connected
- RFL and retargeting campaigns set up
- minus words for each product
Particular attention should be paid to:
All keys must be in a narrow and broad correspondence
Cross-spinning is mandatory (it is very important because some products have similar names)
- the existing campaign structure (grouping) should be maintained
- UTM markup is literate
- use of all possibilities of registration of the announcement (extension, etc.) P.
Need an artist who can offer a rational competent thoughtful setup of campaigns, not stupidly.
Mechanically move the campaigns. In the application, be sure to tell about the method of setting up that you adhere to.
The following options are of interest (cost and timing of the transfer):
1. Google Adwords Setting Up, Search + Retargeting Only
2. Setting up Google Adwords, Search + Retargeting + CMS
3. Follow-up of customized campaigns (reports, analytics, optimization)
4. Set up Google Adwords with subsequent maintenance
Advertising and marketing E-money
