Project description
Requirements:
You have experience running Facebook advertising campaigns for a year.
Experience and understanding of the creation and successful launch of the RK on Facebook;
Skills of using photo editors (Photoshop) to create creatives;
Excellent analytical skills – the ability to analyze a large amount of data for effective management of the RK;
Creative thinking – your RK should be as conversion as possible, we will help you direct creativity in the right direction, because our profile is work for the result;
Ability to automate manual work;
Experience with Google Analytics and Yandex.Metrica;
Understanding the general workings of Facebook auctions and the mechanisms of influence on Relevance Score ads;
Ability to work with Custom Audiences, collect and customize Look-a-like audiences.
Responsibilities:
Develop strategies and launch RK on Facebook;
Conducting A/B tests and experiments, searching for the most effective advertising creatives and their analytics;
Analysis of the conversion funnel;
Constant optimization and scaling of successful RK, achievement of the set KPI;
Work with competitive analysis services;