Project description
It is necessary to develop a complex site (with the subsequent transfer of information from the existing site to it) - a single information portal for the topic / TM, which maximizes the topic of TM positioning and meets the strategic plans of the company.
The main feature (complexity) of the site is the unification of an equal powerful information resource (variation of a culinary information site) and an online store.
In addition, the concept of a multi-format platform (a single information portal) should find its place and reflection – its own retail network, presentation of TM, options for discussing information by visitors, section b2b, personal blogs of specialists, etc.
Responsive website design + mobile application will be required.
What's up now?
The online store is based on Joomla 1.5 + Virtuemart.
Implementation:
There are several analog sites with solutions that the company plans to take as a basis for the structure (or parts of the structure) and design of the site, which will serve as a serious help in the development.
Customer:
A large Russian food producer.
TM (trading poppy) positions itself as a leader/expert/main player in its niche/theme for the mass consumer.
Currently, the assortment matrix has about 2000 sku. Taking into account the chosen specialization (positioning), TM is on the path of constant expansion and expansion of the range of unique products that reveal the “theme” and meet the needs of CA (CA, mainly female, with a wide range of ages 20-60 years).
Sales are carried out through federal retail chains, its own distribution network, an online store and its own retail network of branded stores (a new project) - all within the framework of popularizing the "theme" for the mass consumer.
The main feature (complexity) of the site is the unification of an equal powerful information resource (variation of a culinary information site) and an online store.
In addition, the concept of a multi-format platform (a single information portal) should find its place and reflection – its own retail network, presentation of TM, options for discussing information by visitors, section b2b, personal blogs of specialists, etc.
Responsive website design + mobile application will be required.
What's up now?
The online store is based on Joomla 1.5 + Virtuemart.
Implementation:
There are several analog sites with solutions that the company plans to take as a basis for the structure (or parts of the structure) and design of the site, which will serve as a serious help in the development.
Customer:
A large Russian food producer.
TM (trading poppy) positions itself as a leader/expert/main player in its niche/theme for the mass consumer.
Currently, the assortment matrix has about 2000 sku. Taking into account the chosen specialization (positioning), TM is on the path of constant expansion and expansion of the range of unique products that reveal the “theme” and meet the needs of CA (CA, mainly female, with a wide range of ages 20-60 years).
Sales are carried out through federal retail chains, its own distribution network, an online store and its own retail network of branded stores (a new project) - all within the framework of popularizing the "theme" for the mass consumer.
