Internal linking and site structure optimization

I will audit your website's internal linking and rebuild its structure so that link weight reaches the pages that actually earn you money, and visitors find what they need in fewer clicks. Too many sites bury their strongest commercial pages several levels deep, orphan useful articles with no links at all, and repeat the same generic anchor everywhere. I fix exactly that, working from data rather than guesses.

First I crawl the whole site and map how pages link to one another, where crawl depth is too high, and which pages receive almost no internal links. Then I design a clean structure of sections and hubs, plan contextual links between related pages, and rewrite anchors so they describe the destination in natural language instead of endless repetitions of one phrase. I set link priorities so your priority pages get consistent support from relevant content, and I remove links that only dilute focus.

You receive a clear document: the current picture, the proposed structure, a list of links to add or change with exact anchors, and a short guide your team can follow for new pages. I work with the main platforms and can hand the changes to your developer or implement them myself where I have access. The result is a site that both search engines and people move through with less friction.