About the service
I turn a static logo into a short animated intro — the three to five seconds that open or close a video. Before I draw a single frame I look at what the brand actually sounds like and where the intro will live: a calm corporate reel, a busy feed where sound is off by default and a conference screen all ask for a different tempo, and deciding that after the assembly is too late.
Next comes a storyboard of the movement for those few seconds: what appears first, where it shifts, how it ends. The storyboard is agreed before the assembly starts, so you pay for understood work rather than for guesswork. The assembly itself is done from parts — the mark, the wordmark, the tagline and the background are separate layers that come into frame in order. Most of the attention goes to the entrance and the exit: a logo that lands cleanly and holds for a beat works better than any trick. A sound accent is added if you want one.
What I hand over is a kit, not a single file:
— an opening version and a closing version, cut to the same idea
— square and vertical versions for feeds and stories
— an export with a transparent background for overlays
— a light file for the site that does not slow the page down
— the project source after delivery
Three things I say in advance. The animation is built from your logo in its original vector — a good intro will not come out of a low-quality picture. Blinking and harsh flashes are not used. Music and sound effects are taken from libraries with commercial-use rights.
Next comes a storyboard of the movement for those few seconds: what appears first, where it shifts, how it ends. The storyboard is agreed before the assembly starts, so you pay for understood work rather than for guesswork. The assembly itself is done from parts — the mark, the wordmark, the tagline and the background are separate layers that come into frame in order. Most of the attention goes to the entrance and the exit: a logo that lands cleanly and holds for a beat works better than any trick. A sound accent is added if you want one.
What I hand over is a kit, not a single file:
— an opening version and a closing version, cut to the same idea
— square and vertical versions for feeds and stories
— an export with a transparent background for overlays
— a light file for the site that does not slow the page down
— the project source after delivery
Three things I say in advance. The animation is built from your logo in its original vector — a good intro will not come out of a low-quality picture. Blinking and harsh flashes are not used. Music and sound effects are taken from libraries with commercial-use rights.
