About the service
I handle setting up a scenario that automatically congratulates your customers on their birthday and sends them a personal discount promo code. The email is sent in advance — two to three days before the date so the person has time to choose a purchase and use the offer, rather than seeing it when the deadline has already passed. The promo code is generated automatically for each recipient, works for a limited time, and stops working on its own without your involvement or extra reminders.
I connect the scenario to your customer database or CRM, set up the email template with name and discount amount substitution, check deliverability, and ensure the mailing doesn't duplicate or go out by mistake twice to the same person. I separately set up statistics collection: how many emails were opened, how many promo codes were activated, and what revenue the mailing generated — these figures will be useful for planning future promotions and selecting discount amounts.
What is included in the work:
— setting up a trigger by birth date from the customer database;
— generation of unique promo codes with limited validity period;
— email template in Russian with branding options;
— report on promo code usage for marketing.
I connect the scenario to your customer database or CRM, set up the email template with name and discount amount substitution, check deliverability, and ensure the mailing doesn't duplicate or go out by mistake twice to the same person. I separately set up statistics collection: how many emails were opened, how many promo codes were activated, and what revenue the mailing generated — these figures will be useful for planning future promotions and selecting discount amounts.
What is included in the work:
— setting up a trigger by birth date from the customer database;
— generation of unique promo codes with limited validity period;
— email template in Russian with branding options;
— report on promo code usage for marketing.
