I will set up full-scale A/B testing for your website

I conduct A/B testing of landing pages from start to finish — from hypothesis to final recommendation. Instead of debating which headline or button placement works better, I organize a controlled experiment: two real page versions, equal traffic distribution between them, and correct tracking of each conversion. The decision is made based on real visitor behavior, not meeting opinions.

I start by analyzing the current page and conversion goal — purchase, inquiry, registration. We agree on one significant change to test: checking five edits at once makes no sense, the result gets blurred. I create the second page version, configure distribution so each visitor consistently sees one version, and connect analytics to the right metric, not just clicks.

While the test runs, I monitor equal traffic distribution and correct event tracking, and declare the winner only after calculating statistical significance — I don't stop the test early due to random fluctuations. Upon completion, I provide a short report: what was tested, how much traffic each variant received, conversion metrics and a recommendation on what to implement.

What is included:
— two working page variants;
— equal and verified traffic distribution;
— conversion tracking setup;
— statistical significance verification;
— final report with recommendation.