About the service
I audit website content in its entirety — from the homepage to the oldest articles in the archive. Over the years a project lives, texts typically sprawl: the same topic is covered across several pages at once, some materials duplicate each other almost word-for-word, and some are written hastily and no longer bring either traffic or value to readers. I go through the entire website structure manually, rather than relying only on automatic reports from services.
I view each page from the perspective of meaning: what it adds, what it competes with within the website itself, who links to it, and whether it deserves its own address. Based on the analysis, I compile a map of duplicates and weak spots, then formulate a concrete plan: which pages to merge into one strong page, which to close with a redirect, and which to keep and refine. I separately note what exactly needs to be fixed in the remaining texts — the presentation structure, depth of topic coverage, headings and subheadings.
The result is not just a list of problems, but a working document you can immediately use for website improvements.
What is included:
— complete content inventory and duplicate map;
— list of weak, outdated and competing pages;
— recommendations: consolidate, delete or refine;
— notes on improving texts that remain on the site
I view each page from the perspective of meaning: what it adds, what it competes with within the website itself, who links to it, and whether it deserves its own address. Based on the analysis, I compile a map of duplicates and weak spots, then formulate a concrete plan: which pages to merge into one strong page, which to close with a redirect, and which to keep and refine. I separately note what exactly needs to be fixed in the remaining texts — the presentation structure, depth of topic coverage, headings and subheadings.
The result is not just a list of problems, but a working document you can immediately use for website improvements.
What is included:
— complete content inventory and duplicate map;
— list of weak, outdated and competing pages;
— recommendations: consolidate, delete or refine;
— notes on improving texts that remain on the site