I configure email marketing platforms from scratch

I handle the technical side of email marketing that most teams put off until deliverability collapses or automation simply doesn't exist. When you hand me your subscriber base, I build a segmentation structure around real behavior — purchase history, engagement level, signup source, lifecycle stage — so a flat list turns into targeted groups instead of one newsletter blasted at everyone.

From there I build the automated chains: welcome sequences, abandoned cart reminders, post-purchase follow-ups, win-back campaigns for dormant subscribers. Each chain is wired to real events from your store or CRM, so a message fires minutes after the action that triggers it, not hours later in a batch job. For an online shop I connect the platform directly to the catalog and order data, so recommendations and cart contents stay live instead of typed in by hand.

Underneath all of that sits domain authentication — SPF, DKIM and DMARC records configured correctly, plus a warm-up schedule for a new domain. Skipping this is the most common reason campaigns end up in spam no matter how good the copy is.

What's included:
— audit of current list and sending reputation
— segmentation model built on real customer data
— automated chains for key lifecycle moments
— store or CRM integration for live data
— full domain authentication setup