I Configure Next-Gen Analytics and Tag Manager From Scratch

I set up modern web analytics and a tag management system for online stores and service sites, turning a blank analytics account into a working measurement system you can trust. Instead of guessing which visitors turn into buyers, you get accurate tracking of every meaningful action — adding items to a cart, starting checkout, completing a purchase, submitting a lead form, or reaching a thank-you page. I map out your customer journey first, then build the tracking plan around it, so every event has a clear business meaning rather than being a random click.

Once the events are defined, I configure the tag manager container, set up triggers and variables, and connect everything to your analytics property. I build a conversion funnel that shows exactly where visitors drop off, define goals tied to revenue or leads, and make sure event data reaches your advertising accounts cleanly, without duplicated or missing conversions. Consent handling and basic data-layer hygiene are part of the job, not an afterthought.

What you get:
— Full event tracking plan matched to your business goals
— Tag manager container configured with triggers and variables
— Conversion funnel and goal setup tied to purchases or leads
— Verified data feed into your advertising accounts
— Short documentation so your team can maintain it