I'll set up next-generation web analytics and tag manager, turnkey

I set up next-generation web analytics and tag manager for online stores and service websites — turning an empty analytics account into a working measurement system you can trust. Instead of guessing who among your visitors became a buyer, you get precise tracking of meaningful actions: adding a product to cart, starting checkout, completing a purchase, submitting a request, or reaching a thank you page. First I analyze the customer journey through your site, then build a tracking plan around it, so every event has clear business meaning, not just counted as a random click.

Once events are defined, I set up the tag manager container, write triggers and variables, link everything to the analytics account. I build a conversion funnel showing where visitors drop off, set goals tied to revenue or inquiries, and ensure event data reaches ad accounts without duplicates or losses. Setting up data processing consent and organizing the data layer is part of the work, not something postponed for later.

What the work includes:
— tracking plan for events aligned with your business goals
— configured tag manager container with triggers and variables
— conversion funnel and goals tied to purchases or inquiries
— verified data transmission to ad accounts
— brief instructions so the team can maintain the system going forward