Meta Ads media buyer — advertising in Facebook and Instagram

I'm a practicing Meta Ads media buyer and work inside Ads Manager every day. My job is to turn your ad budget into a predictable and profitable result in Facebook and Instagram, not random traffic spikes. I start by diving into your product, your margins and the real allowable cost per action, because a campaign without unit economics in mind is just an expensive experiment. Then I build a clean account structure: separate campaigns for acquisition, retargeting and retention, so data stays readable and every ruble you spend is accounted for.

All my work is built on disciplined testing. I run structured experiments with audiences and creatives, change one variable at a time and let statistically significant data determine winners instead of intuition. I write compelling ad copy, brief creatives that stop the scroll, and match offers to each stage of the funnel. Analytics is equally important: I install and verify Meta Pixel and Conversions API, set up event deduplication and make sure the numbers in Ads Manager match actual sales in your cart — we never scale on broken data.

Once a campaign proves profitable, I scale it carefully: budget growth, expansion through look-alike and Advantage+ automation, while controlling frequency, CPM and ROAS so results don't drop under load. You get transparent weekly reports in plain language, clear next steps and honest assessment of what's working and what isn't. Whether you're launching a new store or saving a stuck account — I bring the structure and steady hand that paid traffic needs.

— Account structure: acquisition, retargeting, retention
— Testing frameworks for audiences and creatives
— Meta Pixel and Conversions API setup and verification
— Ad copy and creative briefs
— Scaling through look-alike and Advantage+
— ROAS, CPA, CPM and frequency optimization
— Transparent weekly reporting