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Technical SEO: site audit, Core Web Vitals and schema markup

165 views#2029
Listing period30 days
Posted09.08.2026
Views16511 in 14 days

About the service

Technical SEO is the part of search optimization that's not about writing new articles, but about whether search engines can actually crawl your site, understand it, and start trusting it. I'm called when the content is good but rankings don't reflect that: bots get tangled in redirect chains, pages load too slowly for Core Web Vitals, and without markup, competitors grab the rich snippets. My job is to find and remove these invisible obstacles.

I work methodically. I start with a deep crawl of the entire site to see it exactly as search engines do, then read server logs to figure out where Googlebot really spends its crawl budget and where it hits dead ends. Then I tackle speed, finding the specific culprits behind bad LCP, INP, and CLS instead of guessing. I implement clean JSON-LD markup so pages qualify for rich results, and for multilingual sites I carefully set up hreflang and canonical — an area where small mistakes turn into big losses. I show what changed and why each month in a clear dashboard.

This is long-term work, not a one-off fix, so I take projects for at least three months — on retainer or as a standalone project.

— Full crawl audit: Screaming Frog / Sitebulb up to 500k URLs; broken links, redirect chains, duplicates, thin pages; crawl budget and log analysis
— Core Web Vitals: diagnostics and plan for LCP, INP, CLS; images in WebP/AVIF, lazy load, sizes; critical CSS/JS, PageSpeed Insights, CrUX
— Schema Markup (JSON-LD): Article, Product, FAQ, BreadcrumbList, Organization, Review; rich snippet testing, E-E-A-T author and review markup
— International SEO: hreflang implementation and audit; canonical for multilingual sites; geo-targeting in GSC
— Monthly reporting: GSC, CWV trends, indexation status; Looker Studio dashboard
— Minimum contract — 3 months, retainer or project

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Igor K.Website optimization (SEO)
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