Setting up Google AdWords for an online store

Full setup of a contextual advertising campaign in Google AdWords for an online store.

Keyword tasks

1. Semantics analysis – Additional semantics collected. Keyword queries expanded. New keywords added to the client's campaigns
2. Negative keyword filtering

Conversion tasks

1. Removal of Low CTR ads
2. Cloning of high CTR ads
Editing
Running additional A/B tests

Adaptation tasks

1. Shared libraries
Callout extensions
Negative keywords
Sitelink extensions
Phone numbers and addresses
Budget setup
Bids
Bulk operations

Working with budgets
1. Adapting match types
2. Changing match types

Analytics settings
1. Creating goals
2. Setting up goals on the site
3. Importing goals into AdWords