About the work
Nielsen’s Global Survey surveyed more than 28,000 Internet respondents in 56 countries regarding their investment attitudes and shows that one-third of global consumers invest their money. Of those investing, more than two-thirds (67%) prefer stocks, 52 percent invest in mutual funds/unit trusts, 33 percent invest in gold, silver and other precious metals, while 32 percent invest in bonds, 31 percent in structured investment products, 22 percent in foreign currencies and 21 percent in derivatives. Survey respondents indicated that globally, men are 36 percent more active investors than women.
Financial Advice
Nielsen’s survey shows that when making personal finance or investment decisions, nearly half (49%) of global online consumers rely only on themselves. Twenty percent of respondents seek advice from a financial planner/adviser while 18 percent rely on friends, relatives and colleagues for advice. Nine percent rely on investment tips from television, radio and Internet commentators/experts and four percent make investment decisions on impulse. Based on survey responses, women are 25 percent more likely than men to rely on friends and family for advice on personal finance matters.
Nielsen's Global Survey examined more than 28,000 Internet respondents in 56 countries regarding their investment attitudes and shows that one-third of global consumers invest their money. Of those who invest, more than two-thirds (67%) prefer stocks, 52 percent invest in mutual funds / unit trusts, 33 percent invest in gold, silver and other precious metals, while 32 percent invest in bonds, 31 percent in structured investment products, 22 percent in foreign currencies and 21 percent in derivative instruments. The survey showed that, globally, men invest 36 percent more actively than women.
Financial Advice
Nielsen's survey shows that when making personal financial or investment deci
Financial Advice
Nielsen’s survey shows that when making personal finance or investment decisions, nearly half (49%) of global online consumers rely only on themselves. Twenty percent of respondents seek advice from a financial planner/adviser while 18 percent rely on friends, relatives and colleagues for advice. Nine percent rely on investment tips from television, radio and Internet commentators/experts and four percent make investment decisions on impulse. Based on survey responses, women are 25 percent more likely than men to rely on friends and family for advice on personal finance matters.
Nielsen's Global Survey examined more than 28,000 Internet respondents in 56 countries regarding their investment attitudes and shows that one-third of global consumers invest their money. Of those who invest, more than two-thirds (67%) prefer stocks, 52 percent invest in mutual funds / unit trusts, 33 percent invest in gold, silver and other precious metals, while 32 percent invest in bonds, 31 percent in structured investment products, 22 percent in foreign currencies and 21 percent in derivative instruments. The survey showed that, globally, men invest 36 percent more actively than women.
Financial Advice
Nielsen's survey shows that when making personal financial or investment deci
Marina V.
Darya
